Monday 1 October 2012

References and Inspirations; Promotional campaign of professional artist


These are various similar artist's digi packs in which we have researched into. We chose to use these certain ones because they are relating to our image we want and have the 'Indie' style we plan to use for our band. Our favorite is 'The Drums' this is because of the bold title and you are able to see the band in a setting which is interesting and eye-catching because it is bright.

We also looked at different websites of similar artists to us and analysed these.

This website is good because it has clear information and is clear to see because it is quite plain but effective. I like the idea of the colourful photo page, this grabs the audience attention. 


I think it is a good idea to have a re-occurring theme throughout the website as it creates a professional look. The colours which are used for the background are also bright and aesthetically pleasing. 


The style of the website presents a sophisticated feel. The website is very clear and easy to navigate around. The tape part of the website is a good feature as it entices people to then listen to their music in a different way. 

Over the summer there were some big festivals that bands were performing at which also promotes them and gets them noticed to their fans. It is a chance to see the bands perform live. Similar artists to our band played here such as The Killers. 


Artists such as Friendly Fires are similar to our artist.


Reading Festival would be the place were most of the similar artists to our band would perform as it contains more of that genre. 


These posters are made eye-catching to attract peoples attention. 






- Katie

2 comments:

  1. Very confused and unclear what the purpose of this is?

    You are instructed to look at 1 campaign for 1 artist across their music video, album, website, facebook, myspace and twitter. What have you learned about making a campaign - what do you have to bear in mind?

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